THE SOKO KENYA LAUNCH
Soko, a global jewelry line that features high-fashion necklaces, bracelets, rings and earrings has now launched their in Kenya through their online shop www.shopsoko.com. The jewelry pieces are designed and
handcrafted by skilled artisans throughout Kenya and were previously available only to customers in the US, Europe, Canada, and Australia. Soko’s success is attributed to its business model which uses technology to highlight and empower local artisans. By providing jewelry makers with their award-winning, patented mobile application, Soko creates an avenue for them to sell their goods to international consumers. “When our artisans use our platform, they are able to reach a wider market,” said Catherine Mahugu, Kenyan co founder of Soko. “Kenyan artisans have a vision and a mission that people would understand that something that comes out of Africa can compete at the same level of products produced in America or Europe.”
handcrafted by skilled artisans throughout Kenya and were previously available only to customers in the US, Europe, Canada, and Australia. Soko’s success is attributed to its business model which uses technology to highlight and empower local artisans. By providing jewelry makers with their award-winning, patented mobile application, Soko creates an avenue for them to sell their goods to international consumers. “When our artisans use our platform, they are able to reach a wider market,” said Catherine Mahugu, Kenyan co founder of Soko. “Kenyan artisans have a vision and a mission that people would understand that something that comes out of Africa can compete at the same level of products produced in America or Europe.”
High Fashion, Local Materials, Local Talent !
Soko, a brand established in Nairobi, has received worldwide attention with collaborations on the runways of New York fashion week and features in Lucky and Glamour magazine. Soko designs and curates high-quality, handmade products inspired by the latest fashion trends. The Raza Necklace in the Spring Collection features a bright combination of turquoise and brass, which is on-point for the Spring and Summer seasons. Detailed metal work is spotlighted in the popular Horseshoe Cuff which is a result of hours of melting, molding, and refining salvaged aluminum. Additionally, the beautifully angled Hatua Ring is made from hand cast brass and pays homage to the in-vogue Chevron shape.
For Kenyan customers ordering from www.shopsoko.com, self-pick up is free. Otherwise, shipping is 300 KSH. Orders made before 2pm in the Greater Nairobi Area receive same day delivery.
Soko was founded in 2011 by Ella Peinovich, Gwendolyn Floyd, and Catherine Mahugu. Soko has offices in New York, San Francisco, and Nairobi.
CHECK OUT THE PICTURES BELOW FOR MORE ON THE LAUNCH
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